Talking to Matt Lane, Founder of BeerBods
The man helping us all to drink better beer
So how did it all begin?
“So we took the subscription model as a way to fulfil orders and get beer to people in the post, and then used social media to build a community around it. By marrying those two ideas together, BeerBods was born. It’s kind of like what went on in our shed, but on a much bigger scale.”
“At this point I didn’t have a transactional website, I didn’t have a warehouse, I didn’t have any beer, I didn’t have any finance; I still had a full time job, but suddenly I had my first customer. So I put up a simple one page website that literally just explained the concept, and I said to myself that if I get 100 people registering their interest in one month, I would try and turn it into a business. I had 100 people sign up in about 24 hours, and that gave me the push to actually bring it to life.”
On Work vs Passion
We could apply all sorts of metrics to gauge that – how many subscribers we’ve got, how engaged our subscribers are, and so on; but for me, generally speaking, it is coming in every day and enjoying it. Enjoying working with the people I am trying to build this business with. That’s success to me.”
“Spending time with my young family is at the top of my life goals list. I’m really lucky that I have a three-year-old son and a one-year-old daughter, and a job that I can build around them. Spending time with them and putting them first is really important to me. Being a good dad and a good husband is my number one priority.
I think sometimes there’s an illusion that if that’s your priority and you run your business alongside it, the business must be some kind of lifestyle thing, but I really don’t think that’s the case. We are all really ambitious about what this business can achieve and we work exceptionally hard bringing that to life, but I’d hope that for anyone that walks through this door or anyone that works for us, this business isn’t his or her number one priority. There are so many more important things than beer or BeerBods, or start-ups. It is all about finding the right balance.”
On Living a Good Life
“To come back to that word purpose, knowing what it is you’re trying to do is really important. A lot of us spend our time climbing ladders, only to find out they’re on the wrong wall. I think just knowing and believing in what you’re working towards, no matter how small, gives you a great sense of satisfaction. And then it’s just about surrounding yourself with people that you love and care about and that care about you. For me that’s my family, friends, and colleagues.
For me it is also about being in a place I care about. I’m really passionate about the place I grew up –in rural Worcestershire – and putting this place on the map.”
On Living a Better Life
I think spending some more time with my lovely other half, preferably on a barge down the river Severn is about as far as my dreams outside of BeerBods go.”